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Mindz I – When The World Endz

As a track that opens with a spoken vocal sample, it can sometimes be difficult to know what to expect. What emerges as the track develops is a dark and clattering mix of sounds and styles.

mindzi-400Somewhere between Lenny Kravitz’s ‘Fly Away’ and the kind of self assured rap that demands to be given attention, ‘When The World Endz’ has a deepĀ and thundering low end that matches well with the religious imagery that is featured. Add to that the lonely and distant violin that enters the scene eventually, the track is half baffling, half fascinating, and one hundred percent artisanal. The overall impression that is ultimately given by the track is that this is something that has been very intentionally constructed. It’s not immediately accessible, and perhaps needs a few listens before it really starts to get into your system, but there is for sure a whole lot of creativity to be found in the nooks and crannies of the production of ‘When The World Endz’. Because of the crossovers that can be found, it might mean that some will find it a little difficult to engage with, but for others, this is the kind of track that will be enormously rewarding.

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